The Perfume Shop has announced that it will hold its first ever immersive Spritz pop-up event in London ahead of Valentine’s Day. The event will coincide with The Perfume Shop’s Valentine’s Day ‘It Started With a Spritz’ campaign.  

The event will run on Thursday 8th February with exclusive media, influencer and VIP customers set to attend. The experience will also be open on Friday 9th 9am-3pm to VIP Rewards Club customers and the general public at 59 Greek Street, London.  

The immersive experience will include interactive scented hearts and claw machines with fragrance prizes to be won, with the event also showcasing The Perfume Shop’s top predicted fragrances for Valentine’s Day.  

In celebration of Valentine’s Day, the event will also aim to show the relationship between romance and fragrance in influencing attraction. Dating expert and broadcaster, Anna Williamson from Celebs Go Dating will attend the in-person experience and will offer relationship advice to guests on how to be more intimate with your partner and how fragrance can increase attraction.   

The first 50 VIP customers who sign up for the event on the 8th will have exclusive access to the event ahead of the general public and those already signed up to The Perfume Shop’s Free Rewards Club Membership will gain access to the pop-u on Friday 9th with the first 100 visitors set to receive a goody bag worth £50.  

Gill Smith, Managing Director at The Perfume Shop, says: “We can’t wait to showcase our Valentine's Day pop-up event to our VIP customers and the general public. From relationships to friendships, scent has the power to influence attraction and trigger our emotions and we want to showcase the role that perfume plays within it.” 

The Valentines Spritz pop-up will open on the 8th and 9th February at 59 Greek Street, London, W1D 3DZ.